August 15, 2016

Ad Man Obsessed With Media Tech

Jonathan Hoffman got his start in traditional advertising. He cut his teeth with Leo Burnett, McCann, and Starcom. Over the years, he's evolved into a leader in the branded video space, with a heavy emphasis on creating dynamic and engaging branded video

Today, he's working with Philo Media in Chicago, using modern tools to create authentic, meaningful connections between people and brands.

You can follow him on Twitter here.

In this episode, we discuss:

  • The state of traditional advertising.
  • The promise of augmented reality and video-driven apps.
  • The future of consumer-produced content.



Our theme music is a track from Kazi Jo called, "Matchbox Girl."

You can download this episode and subscribe on iTunes.